Since 1999

BUILT BY THE PEOPLE BEHIND THE START LINE.

The TRI365 promise

Endurance gear, chosen by the athletes who use it.

TRI365 is backed by the team behind Australia's biggest triathlon and endurance events. Every product we stock is chosen by people who've spent decades on race day, from swim starts to finish chutes — so what you buy has already earned its place on course.

Since: 1999
EVENTS RUN: 30+
ATHLETES SERVED: 50,000+

Our story

We started at the finish line.

TRI365 didn't begin as a shop. It began in 1999, in the transition zones and finish chutes of Australia's biggest triathlon and endurance events — run by the same team that stands behind this store today.

Season after season we saw what athletes actually reached for at 5am, what survived a full year of training, and what quietly let people down at kilometre thirty. Stocking it ourselves was the obvious next step.

BUILT BY: RACE DIRECTORS
ESTABLISHED: 1999
OUR STANDARD: If it hasn't earned its place on race day, it doesn't earn a place here.

THE TRI365 EDIT

TRAINRACEREPEAT

Mark (Emo) Emerton

The staff and crew at Elite EE pay our respects to the Traditional Owners of the country throughout Australia. We pay our respects to Elders past and present and acknowledge the valuable contribution that Aboriginal and Torres Strait Islander people make to Australian society and sport.

Meet the People Behind TRI365

TRI365 wasn't created in a boardroom. It was built by the people who've spent decades setting up courses, welcoming athletes, solving race-day challenges and celebrating every finish line. It begins with one person, but it's powered by an entire team.